And now for something completely different

And now for something completely different




> From: ld09_AZ@msn.com
> To: ld09_az@msn.com
> Subject: Fw: RNC materials for today's rollout
> Date: Tue, 19 Mar 2013 09:12:44 -0700
>
>
>
>
> Here is the link
> (www.growthopportunityproject.com<http://www.growthopportunityproject.com>
> to the full Growth and Opportunity Project report and below are talking
> points and the Chairman's speech.
>
> We will be using the hashtag #Opportunity on twitter
>
> Growth and Opportunity Project Announcement Talking Points
>
> • The Growth and Opportunity Project was tasked with reviewing the
> Republican campaign effort in 2012 and identifying areas where the party
> needs to improve to win more elections in the future. In total through
> conversations, surveys, and polling the project received input from over
> 50,000 people. It was the most public and most comprehensive post-election
> review in the history of any national party.
>
> • Chairman Priebus wanted an assessment that was frank, thorough,
> and transparent. To get a fresh start, the party had to be honest with
> itself and with voters.
>
> • Today he's laying out immediate action items to address many of
> the findings in the report. These actions are bold strokes aimed at
> demonstrating the RNC is up for the challenge. Yet this is just the first
> step in an ongoing commitment to getting input from people all across the
> country on ways to grow our party.
>
> • It is important to note that the project's recommendations are not
> limited to items within the RNC's scope. The RNC is in the campaign
> business, but the report has suggestions in the policy areas that our
> elected officials should consider and recommendations for other Republican
> and conservative groups looking to grow our party.
>
> • The biggest thing to take away from this announcement is that
> Chairman Priebus and the RNC understand we have problems, but we are
> identifying them and going to implement solutions to fix them.
>
> • We need to be a party for every American, compete for every vote,
> often in places we haven't been. To do this we're going to need to use the
> most modern tools and have a fresh message. We identified 5 main areas
> where the RNC will act to meet these goals. Those actions are as follows:
>
> Demographic Outreach
>
> 1. Establish senior level Advisory Councils for Hispanic, African
> American, and Asian Americans that will serve as working groups to share
> best practices, have a constant dialogue in each community, and raise money
> to fund our efforts.
> 2. By May 1st, hire National Political Directors for Hispanic,
> Asian-Pacific, and African American voters.
> 3. In 2013 conduct a pilot program in targeted urban markets to test
> and refine these engagement efforts.
> 4. Establish swearing-in citizenship teams to introduce new citizens
> to the GOP after naturalization ceremonies.
> 5. Talk regularly and openly with groups with which we've had minimal
> contact in the past. E.g. LULAC, The Urban League, NAACP. NALEO. La Raza.
> 6. Work with state parties and sister committees to build a
> recruitment program for minority candidates.
> 7. Expand our footprint on college campuses, with an especially strong
> focus on Historically Black Colleges and University, creating an ongoing
> dialogue with campus leaders.
> 8. Hire communications staff to promote the minority leaders in our
> party and bolster our messaging efforts in publications that appeal to
> ethnic minority groups.
> 9. Work with state parties and sister committees to build a
> recruitment program for women candidates for offices at all levels.
> 10. Recruit more female conservatives to appear on television and in
> media, increasing the visibility of GOP women.
> 11. To address youth voters, our Communications Department has already
> hired a deputy press secretary.
> 12. Appoint a Youth Liaison to work with College Republicans, Young
> Republicans, and Teenage Republicans to provide them with additional tools
> to take the party's message to their peers.
> 13. Expand our presence on more pop culture oriented outlets to ensure
> our message is reaching all voters.
>
> Campaign Mechanics
>
> Data/Technology
> 1. The RNC is hiring a Chief Technology Officer who will be tasked
> with integrating data--as well as digital and other technological
> capabilities--throughout the RNC. The CTO will also run a restructured RNC
> department that will oversee those three areas.
> 2. We are working on an open data platform where vendors, campaigns,
> and party organizations can offer data-driven apps using a common API,
> similarly to an Apple app store. We'll provide the data and the platform;
> they provide the user-friendly product that in turn allows us to collect
> more data.
> 3. We will host Hackathons in tech-savvy cities like San Francisco,
> Austin, Denver, and New York--to forge relationships with developers and
> stay on the cutting edge.
> 4. Once our new operation is up and running, we will embark on a data
> and digital road show to demonstrate what campaigns and state parties can do
> to enhance their own operations.
> 5. We will upgrade GOP.com<http://GOP.com> as a platform, redesigning
> it to better utilize social media and serve an increasingly mobile audience.
> 6. We're opening an RNC satellite office in the San Francisco area
> making it easier for technologists to join our efforts. As we learned with
> visits to Silicon Valley and conversations with top tech firms, many of the
> best minds are on the other side of the country.
>
> Field Organization and State Parties
>
> 1. Launch a $10 million national field program this Summer - far
> earlier than ever before - designed to engage in communities at the local
> level, including a focus on the demographic target groups.
> 2. Hiring a full-time State Party Director who will report directly to
> me in addition to the Political Director. The future of ALL 50 state parties
> and territorial parties will be his or her top priority.
> 3. The political department will oversee the implementation of
> standards and quarterly benchmarks for states and measuring success in areas
> ranging from registration to fundraising. There will be full coordination
> between the RNC and state parties on early planning for the 2013 and '14
> cycles, with a focus on organization, data collection, and testing for
> digital fundraising.
> 4. To help build strong state parties, we will reinstitute the Field
> Finance program, allowing states to be more financially self-sustaining.
> 5. We will network with organizations that are part of the liberty
> movement, Evangelical movement, and the Tea Party to strengthen our ties and
> mobilize volunteers.
> 6. This year we will also hire field staff specifically for targeted
> 2014 Congressional races. They will all work closely with our Hispanic,
> Asian, African American, and women's Political Directors.
> 7. In the 2013 and 2014 campaigns, we'll deploy revamped voter contact
> and early vote strategies. We'll launch new programs in target markets to
> build support among key demographic groups, closely measuring our progress
> on each front.
> 8. The RNC will invest in a mobile voter registration program. And we
> will encourage our friends and allies to significantly invest in voter
> registration as well.
> 9. By May 1, we will completely overhaul our Political Education
> Department, developing new curriculum that includes data, digital and
> ad-buying. They'll make new resources available --not just to those who come
> to our D.C. classroom.
> 10. That department will be tasked with increasing collaboration among
> operatives in sharing tactics, strategies, and best practices.
>
> Messaging
>
> 1. We're going to learn what works on the state level, test their
> programs, and apply it nationally. For example: when a conservative like
> Steve Pearce in New Mexico wins a majority Latino district, we need to glean
> the lessons of his approach.
> 2. In order to combat misperceptions, we will premiere an aggressive
> marketing campaign across the country, especially in overlooked communities,
> about what it means to be a Republican.
> 3. We will establish regular focus groups and listening sessions to
> ensure we are on target in our communications. We will regularly share our
> findings with our candidates and allies.
>
> Miscellaneous
>
> 1. For voter contact, voter registration, and polling contracts that
> exceeds $50,000 the RNC will identify a minimum of three possible vendors in
> an open bid process and will recommend the same to state parties, while
> supporting the right of any campaign or organization to choose the vendor or
> staff they deem appropriate.
> 2. The RNC will convene a quarterly summit of pollsters to discuss and
> debate assumptions, sampling, screening, weighting of samples, and other
> polling best practices
> 3. The RNC will test various polling methodologies including RDD vs.
> Listed Voter Sample, likely voter samples, cell phone usage and more making
> recommendations to campaigns based on the testing.
> 4. The RNC will train campaign managers and candidates in media buying
> terminology, budgeting, best practices, and the importance of data based
> decisions. We will also encourage a model that integrates media plans and
> buys across all platforms, rather than siloing TV from Digital.
> 5. The RNC will continue to invest in the best media data acquisition
> and analysis so it can be implemented across campaigns. We will make
> additional bulk data purchases so our campaigns have the best possible
> information
> 6. The RNC will gather the entire constellation of conservative and
> GOP groups to work together on messaging and coordinate who is working in
> what areas to the extent legally permissible.
>
>
> Primaries/Debates/Conventions
>
> 1. RNC will create a system that sets earlier guidelines for a more
> rational number of debates. We will take a leading role in organizing the
> debates--and will work with state parties to ensure balance in every aspect.
> 2. No more August conventions. The RNC will name a Convention
> Selection Committee to determine whether our convention should move to June
> or to July.
> 3. We are reviewing options for making the primary process more
> compact.
>
>
>
>
>
>
>
> * * * * * * * * * * * * * * * * * * * * *
> Sean M. Spicer
> Communications Director
> Republican National Committee
> (202) 863-8614 desk
> (703) 623-6167 mobile
> Twitter: @seanspicer
> [GOP_favicon_sig]<http://www.gop.com/>[Facebook]<http://www.facebook.com/gop>[Twitter]<http://www.twitter.com/rnc>[YouTube]<http://www.youtube.com/rnc>
>
>
>
> RNC Chairman Reince Priebus Remarks From The National Press Club
>
> Remarks as Prepared for Delivery
>
> RNC Chairman Reince Priebus
>
> National Press Club Breakfast
>
> March 18, 2013
>
> "The Party of Growth and Opportunity"
>
>
>
> Good morning. Thank you, for the introduction and for welcoming us to the
> Press Club.
>
> I know most of you came for the eggs and coffee, but thanks for staying for
> the speech.
>
> I want to recognize our RNC Co-Chair, Sharon Day…and Tony Parker, our
> Treasurer.
>
> Most of all, I want to thank the leaders of the Growth and Opportunity
> Project, our post-election review. Their work brings us here today:
>
> National Committeeman Henry Barbour of Mississippi, Committeewoman Zori
> Fonalledas of Puerto Rico, Committeeman Glenn McCall of South Carolina,
> veteran Florida and national political strategist, Sally Bradshaw, and
> former White House Press Secretary Ari Fleischer.
>
> When Republicans lost in November, it was a wakeup call. And in response I
> initiated the most public and most comprehensive post-election review in the
> history of any national party.
>
> I wanted an assessment that was frank, thorough, and transparent. To get a
> fresh start, we had to be honest with ourselves and with voters.
>
> I want to build our party, and I want to do it with bold strokes to show we're
> up to the challenge and are done with business as usual.
>
> Last week, I received the Growth and Opportunity Project's report. As it
> makes clear, there's no one reason we lost. Our message was weak; our ground
> game was insufficient; we weren't inclusive; we were behind in both data and
> digital; our primary and debate process needed improvement.
>
> So, there's no one solution: There's a long list of them.
>
> Today, I will focus primarily on the five most important areas where we're
> taking immediate, substantive actions: messaging…demographic
> partners…campaign mechanics…technology…and the primary process.
>
>
> ***[NATURE OF REPORT]***
>
> But first I want to point out The Project's recommendations are not limited
> to those five areas or even to the RNC. Our state parties, grassroots,
> allied organizations, sister committees, elected officials, and candidates
> can all learn something from this. Each has a role going forward.
>
> At the RNC, we're in the campaign business. Our task will be to reach out
> to the most voters and build the best infrastructure ever.
>
> The policy aspects of the report are most valuable for our candidates and
> elected officials. A passion for the issues drives good campaigns; and
> voters of all races, income levels, and backgrounds need to understand that
> our policies offer a chance for a brighter future.
>
> The report offered some specific examples of areas where Republicans fell
> short in this regard, highlighting the ways some groups of voters have been
> turned off. It also highlighted examples of Republican innovation –
> particularly among our governors – that have won over new voters. These
> governors provide new ideas for the way forward.
>
> Our candidates should take those recommendations to heart, just as I have.
>
> In addition, Republican and conservative groups outside the RNC also have a
> valuable role to play. The RNC will always be the leader in campaign
> mechanics, but as the report makes clear, friends and allies should take up
> capabilities that can supplement our efforts in certain areas: voter
> registration, research, digital training, and more.
>
> So we'll work to ensure the sum of our efforts is greater than the parts.
>
> But the lion's share of the work falls to the RNC. And if there's one
> message I want everyone to take away from here it's this: we know we have
> problems, we've identified them, and we're implementing the solutions to fix
> them.
>
> ***[REPORT PROCESS]***
>
> To produce their analysis, the project leaders and I have met with or
> received feedback from over 50,000 people. This work is the culmination of
> three months of us criss-crossing the United States.
>
> I've eagerly awaited the results…. And then, last week, I saw the white
> smoke coming from Ari's chimney and I knew we finally had a report.
>
> Now it's time for the RNC to get to work. So I want to walk through with you
> the immediate actions we're taking in response to their analysis.
>
> ***[MESSAGING]***
>
> First, messaging. To be clear, our principles are sound. Our principles are
> not old rusty thoughts in some book. Freedom and opportunity are ever-fresh,
> revolutionary ideas. They are the roadmap for American renewal in a new and
> interconnected world.
>
> But the report notes the way we communicate our principles isn't resonating
> widely enough. Focus groups described our party as "narrow minded," "out of
> touch," and "stuffy old men." The perception that we're the party of the
> rich continues to grow.
>
> That's frustrating, because we care about every voter. We're the party of
> growth and opportunity. We want families that are strong, children that are
> well-educated. We want to lift people from poverty, to put the American
> Dream in reach for everyone.
>
> Our party can't just hire our way forward; it must inspire our way forward.
>
> We will do a better job of connecting people to our principles--showing how
> we can help every American climb the economic ladder. Knowing parents want
> the best for their children, we'll champion school choice and solutions to
> lowering the cost of healthcare.
>
> Instead of arithmetic, our focus should be on what helps families thrive. We
> don't want to fix the debt because a balanced budget looks nice; we want to
> do it because it will keep money in people's pockets and create more jobs
> for those who have lost hope.
>
> The report minces no words in telling us that we have to be more inclusive.
> I agree. Our 80 percent friend is not our 20 percent enemy. We can be true
> to our platform without being disrespectful of those who don't agree with it
> 100 percent. Finding common ground with voters will be a top priority.
>
> So first, we're going to learn what works on the state level and apply it
> nationally. For example: when a conservative like Steve Pearce in New Mexico
> wins in a predominantly Latino district, we need to glean the lessons of his
> approach.
>
> Second, in order to combat misperceptions, we will premiere an aggressive
> marketing campaign across the country, especially in communities we haven't
> been to in a long time, about what it means to be a Republican.
>
> Third, we will establish regular focus groups and listening sessions, to
> ensure we are on target in our communications. We will regularly share our
> findings, as well as polling results, with our candidates, allies, state
> parties, and elected leaders.
>
> Because it all goes back to what our moms used to tell us: It's not just
> what we say; it's how we say it. The promise of opportunity will be our
> message, and a spirit of optimism will infuse everything we do.
>
> ***[DEMOGRAPHICS]***
>
> Messaging certainly overlaps with the next action area: Demographic
> Partners.
>
> Now, I didn't need a report to tell me that we have to make up ground with
> minority groups, with women, and with young voters.
>
> Specifically for youth voters, the report outlines the need to promote
> "forward-looking, positive policy proposals." They write that more time must
> be spent communicating "with young voters where they get their information."
>
> The report also highlights the real urgency of connecting with minority
> communities. By 2050, we'll be a majority-minority country, and in both 2008
> and 2012, President Obama won a combined 80 percent of the votes of all
> minority groups.
>
> The RNC cannot and WILL NOT write off any demographic, community, or region
> of this country. So here are some actions we're taking:
>
> One: establish Senior Level Advisory Councils for Hispanic, African
> American, and Asian Americans that will serve as working groups to share
> best practices and have a constant dialogue in each community.
>
> Two: Establish swearing-in citizenship teams to introduce new citizens to
> the GOP after naturalization ceremonies. First impressions count.
>
> Three: At the recommendation of The Project, talk regularly and openly with
> groups with which we've had minimal contact in the past. LULAC. The Urban
> League. The NAACP. NALEO. La Raza.
>
> Four: Work with state parties and sister committees to build a recruitment
> program for minority candidates. The report underscores the need for greater
> recruitment.
>
> Five: Hire communications staff to promote the minority leaders in our party
> and bolster our messaging efforts in publications that appeal to ethnic
> minority groups.
>
> Six: Develop an aggressive marketing campaign to expand our footprint on
> college campuses, with an especially strong focus on Historically Black
> Colleges and Universities. In addition, create an ongoing dialogue with
> campus leaders.
>
> Seven: Appoint a Youth Liaison to work with College Republicans, Young
> Republicans, and Teenage Republicans to provide them with additional tools
> to take the party's message to their peers.
>
> Eight: Go beyond traditional news media in promoting our message, including
> pop culture news outlets. We have to stop divorcing ourselves from American
> culture. And maybe that means I get to sit down with the ladies of the View.
>
> Nine: Work with state parties, sister committees, and the Co-Chair to
> proactively recruit women candidates for offices at all levels.
>
> Ten: Work to increase the visibility of GOP women.
>
> Now, I want to deliberately underscore that those items are not even close
> to enough. So, for the first time ever, we are going to overhaul our
> campaign mechanics structure to fully integrate our demographic engagement
> strategy. For too long, our demographic inclusion efforts have been separate
> from on-the-ground political activities. No more.
>
> ***[CAMPAIGN MECHANICS]***
>
> To accomplish this, we're launching a new national field program designed to
> engage minority groups and communities at the local level. We will take our
> message to civic centers and community events, where people live, work and
> worship.
>
> This new approach will be diverse, year-round, community-based, and
> dedicated to person-to-person engagement.
>
> By May 1st, we will hire National Political Directors for Hispanic,
> Asian-Pacific, and African American voters. We will task each director to
> build a team to educate each community on the history and principles of the
> Republican Party and identify supporters.
>
> This will be a bottom-up approach, and we'll have a network of hundreds of
> paid people across America from the community level up to the national level
> dedicated to minority, youth, and women inclusion. We will conduct a pilot
> program in targeted urban markets to test and refine these engagement
> efforts.
>
> This is a new way of doing things and should demonstrate the depth of our
> commitment to engaging all demographic groups.
>
> It will complement--and be fully integrated with--our entire on-the-ground
> operation, which will be modeled on the same bottom-up approach: Community
> Directors that report to Regional Directors that report to States Directors
> who in turn report to the National Directors. Some individuals will be
> focused on targeted 2014 races, others on laying the groundwork for 2016.
>
> These staff will be in place by the end of the summer. We've never put this
> many paid boots on the ground this early in an off year. We've also never
> been this dedicated to working at the community level to win minority votes
> household to household. And I am approving an initial ten million dollar
> budget toward this work for this year.
>
> For the 2013 and 2014 campaigns, we'll deploy revamped voter contact and
> early vote strategies.
>
> Further, we will work to strengthen our state parties to take a leading role
> in our new field program. I'm hiring a full-time State Party Director who
> will report directly to me in addition to the Political Director. The future
> of ALL 50 state parties and territorial parties will be their top priority.
>
> There will be full coordination between the RNC and state parties on early
> planning for the 2013 and '14 cycles, with a focus on organization, data
> collection, and testing for digital fundraising.
>
> To help states with their added responsibilities, we will reinstitute the
> Field Finance program, allowing states to be more financially
> self-sustaining.
>
> We will also network with organizations that are part of the liberty
> movement, Evangelical movement, and the Tea Party to strengthen our ties and
> mobilize volunteers.
>
> To find new voters, the RNC will invest in a mobile voter registration
> program. And we will encourage our friends and allies to significantly
> invest in voter registration as well.
>
> In surveys for the report, respondents expressed a desire for more
> training--for candidates, volunteers, and operatives. They especially want
> greater training in data and analytics.
>
> So by May 1, we will completely overhaul our Political Education Department,
> developing new curriculum that includes data, digital and ad-buying. They'll
> make new resources available electronically--not just to those who come to
> our D.C. classroom
>
> I'm committing significant resources to these endeavors, so I want to be
> sure we're getting real results for our money. Therefore, I will insist on
> implementing standards and quarterly benchmarks for state parties and for
> staff to measure success in areas ranging from registration to fundraising.
>
> And we'll need quality metrics to gauge whether our strategy is working.
> Which brings me to the topic of data and technology.
>
> ***[TECHNOLOGY]***
>
> Throughout this process both the co-chairs and I have heard a great deal
> about the quality of our data--and how that affects our ability to target
> and persuade voters.
>
> Numerous voices emphasized how we must move to integrate new sources of data
> and expand access to that data beyond the RNC.
>
> Overhauling our data infrastructure won't happen overnight. But we will move
> to invest more resources into data collection and management, and we will
> integrate data into everything we do.
>
> We will lead by example because we want every campaign, group, and committee
> to make data a priority.
>
> Therefore, as recommended, I'm a hiring a new Chief Digital and Technology
> Officer who will build out and oversee three important and distinct teams:
> data, digital, and technology. Those teams will work together to integrate
> their respective areas throughout the RNC and provide a data-driven focus
> for the rest of the organization. And they will be the new center of gravity
> within the organization.
>
> Second, we are working on an open data platform, where vendors, campaigns,
> and party organizations can build data-driven apps using a common API. Think
> of it like Apple and the App Store. They can access our data and then
> provide user-friendly products that will empower technology-driven voter
> contact. This is the first time a party committee has taken on such a task.
>
> Over and over, our co-chairs heard of the need for an "environment of
> intellectual curiosity" that encourages innovation.
>
> So, third, I want to hold Hackathons in tech-savvy cities like San
> Francisco, Austin, Denver, and New York--to forge relationships with
> developers and stay on the cutting edge.
>
> Fourth, once our new operation is up and running, we will embark on a data
> and digital road show to demonstrate what campaigns and state parties can do
> to enhance their own operations. The report recommended getting early buy-in
> from all partners.
>
> Fifth, we will upgrade GOP.com<http://GOP.com> as a platform, redesigning it
> to better utilize social media and serve an increasingly mobile audience.
>
> Sixth, we're setting up an RNC field office in the San Francisco area. As we
> learned with visits to Silicon Valley and conversations with top tech firms,
> many of the best minds are on the other side of the country. Having an
> office there will make it easier for technologists to join our efforts, and
> it can serve as a hub for our data and digital political training.
>
> By doing all this, we will enter 2014 and 2016 with a completely revitalized
> approach to campaign mechanics and technology.
>
> ***[PRIMARIES, DEBATES, CONVENTION]***
>
> So finally, let's discuss what we'll do to improve the presidential primary
> process.
>
> In 2008 and 2012, the debates multiplied and were out of the control of the
> RNC. This cycle there were 20 total debates--the first, eight months before
> the Iowa caucuses. The report contrasts this with 1980, when there were six
> debates and '88, when there were seven.
>
> I agree with the co-chairs when they say, "Debates are vital to the primary
> process." But they must respect the candidates' time and help our eventual
> nominee.
>
> So with an eye toward the recommendations, the RNC will create a system that
> sets earlier guidelines for a more rational number of debates. We will take
> a leading role in organizing the debates--and will work with state parties
> and our Rules Committee to ensure balance in every aspect.
>
> The report finds it "advantageous to move quickly into the general election
> phase of the campaign, allowing the nominee to spend general election money
> sooner."
>
> To facilitate that, they recommend an earlier convention. So no more August
> conventions. Our Convention Planning Commission will be tasked with finding
> the optimal date, in addition to improving financing, security, logistics,
> site selection, and the overall program.
>
> We will also take additional steps to make the primary process shorter.
>
> ***[CONCLUSION]***
>
> Everything I'm announcing today costs money. I've already talked to our
> donors about much of it. Raising money isn't always the easiest task, but I
> can report great excitement on their part. They are supportive of these big
> changes and clear goals, and we'll be partnering with them to form Donor
> Councils that will raise the funds needed for implementation.
>
> I want to ensure we're spending their money wisely. So we'll foster
> competition among vendors and providers to get the best and brightest talent
> on our side.
>
> This is just the beginning of an unprecedented effort. The learning process
> doesn't stop today. We will continue the listening sessions and keep making
> adjustments.
>
> In the last two years, we've overcome some pretty tough challenges:
> rebuilding a broken committee, raising the money needed to serve our
> nominee. We'll bring the same spirit to meeting the challenges of the coming
> years.
>
> ***
>
> Today, we mark a fresh beginning. It's about winning elections, but more
> importantly it's because we believe America deserves better than what we
> have today. Better than a big, bloated federal government--and the old
> one-size-fits-all bureaucracy. Better education. Better healthcare. Better
> opportunities.
>
> There are Americans who still need jobs. Families who deserve more take home
> pay. Students who must have great schools. So many of them support Democrats
> simply because we haven't done a good enough job offering them our
> alternative. We haven't been in their towns, their cities, their
> neighborhoods. But we're going to be.
>
> However, the RNC can't do it alone. So I ask my fellow Republicans to think
> about what you can do--and commit to building our party together.
>
> And to anyone listening online, I want to hear from you. Join me in a
> Twitter Q-and-A this afternoon at 1 P.M. Eastern. Just tweet @Reince with
> the hashtag "opportunity."
>
> To those who have left the party, let me say this: we want to earn your
> trust again. To those who have yet to join us, we welcome you—with open
> arms. There's more that unites us than you know. My job is to make that
> clear.
>
> And that's the purpose of the plans I've announced today.



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